What is the difference between billboards and hoardings

As a result of the relatively restricted nature of hoardings and the implementation of tighter regulations around construction advertising , this form of OOH is usually reserved for promoting an ongoing building project and the firms that are contributing towards its completion. However, there are some instances in which hoardings can offer advertising opportunities to local brands, particularly those that are relevant to the project or in question or have an existing relationship with the site or operational companies involved.

Advertising on a local hoarding either at a construction site or a regional football ground is also relatively cost-effective, and particularly valuable for small or startup ventures that want to target customers within a specific geographical area. However, for businesses that want to optimise exposure and drive brand awareness in their target areas, billboards are likely to be the more effective choice for your OOH advertising.

Billboards are a viable option for small and medium-sized businesses, whether they operate locally or on a national scale, and can be a valuable aspect of your ongoing marketing strategy. This is thanks largely to the more versatile nature of traditional and digital billboards, along with their superior quality of design and capacity for allowing far greater levels of creativity. So, although hoardings do offer advantages to advertisers in some instances, billboards are considerably more diverse and provide superior levels of exposure and engagement for brands overall.

What is a Hoarding? What is a Billboard? What are the Basics of Outdoor Advertising? How Effective is Outdoor Advertising? All rights reserved. Billboard advertising is constantly evolving and changing in an increasingly digital age.

An advertising hoarding is lacking in areas where billboards are thriving. Consider digital billboards — they allow for some of the most innovative advertising campaigns. They can vary from a simple, effective video to motion detection, interactivity and even AR.

Advertising hoardings are good at letting passers-by know about the work going on behind them. Secondly, billboard adverts constantly change. One display for a vehicle might be replaced by an advert for a perfume two weeks later. An advertising Hoarding will often remain the same until the construction is finished. They get changed every so often can help keep people engaged, Replace damaged graphics or stop the display from going stale.

Billboards and advertising hoardings are similar in their promotional purposes, but with a difference in their usual locations. While billboards can be seen in various different locations, hoardings are only found around construction projects as an interesting combination of a safety barrier and promotional display.

Ready to unlock the power of Billboard advertising? Contact us today. This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. While these displays are much smaller than billboards, they can still be seen by a huge audience. Billboard advertising is constantly evolving and changing in an increasingly digital age, and hoarding advertising can be found lacking in areas where billboards are thriving.

Consider the advent of digital billboards — they allow for some of the most innovative advertising campaigns, from a simple, effective video to motion detection, interactivity and even augmented reality features. Hoarding advertisements are good at letting passers-by know about the work going on behind the hoardings, but a level of interactivity could help those people engage more with the brand, business or space that is being built behind them.

Secondly, billboard advertisements regularly change. One display for a car might be replaced by an advert for a watch two weeks later, or it might simply be replaced by a different advert for the same car. Hoardings, though, often remain the same until work is finished — changing them up every so often can help keep people engaged and stop the display from going stale. Billboards and hoardings are similar in their promotional purposes, but with a difference in their usual locations.

While billboards can be seen in various different locations, hoardings are only found around construction projects as an interesting combination of a safety barrier and promotional display.

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