Why grammar is important in business

Employees often depend on written guidelines and processes. Since it came up last minute, you type an email on your phone to make sure everyone knows what their task is. You send it out ready to wind down because your team will take it from here.

A few minutes later, your phone starts to blow up. Going back to your instructions, you notice you forgot to use punctuation and have a few typos. Now you find yourself rewriting the email, this time paying more attention to how it will come across. Instead of emailing back and forth, your team could have started working on the project. As you can see, communication plays a huge role in making your business better.

You are more likely to get customers if they understand you. At the same time, your employees will be more productive because they will have more time to focus on their jobs. Imagine that you are hiring and you are considering two qualified candidates. Faced with a choice, you would hire the person who understands the importance of grammar in business communications. So will your potential clients.

According to research , language errors have a negative effect on your image, no ifs ands or buts about it. The fact is, intentional or unintentional mistakes make your personality seem less attractive.

But it gets even worse — they also proved that people who notice the mistakes may see you as less intelligent. This is because the use of language gives cues about us while forming impressions. Before you sigh with relief, think about it. One third of potential clients lost because of something that you can fix with little to no effort. You might think that not doing business with a company because of a typo is ridiculous.

But for a person who pays attention to grammar, minor errors can cause a lot of stress. Therefore, it is extremely important that all business documents and emails are free of any grammar errors or any other writing mistakes, such as incorrect punctuation. In addition to this, mistakes can cost your business dearly because they expose it to potential lawsuits. Your partners may claim misinformation, which caused them to take the wrong action because the instructions were not clear enough or they contained grammatical mistakes.

Your business leaves impressions with its presentations, ads, brochures and marketing campaigns. Consumers and business partners may or may not take notice of the fact that your written materials are carefully put together, but if those materials contain glaring grammar errors, they will take notice. The reputation your business has enjoyed will be tarnished, and your company will come off as unprofessional. Good grammar skills sound like something that is nice to have, but if you are serious about running your business successfully, they are not just nice to have—they are essential.

Leaving messages open to interpretation often means trouble, as readers may create their own rules or ignore confusing directives altogether.

First impressions mean a lot. It ruins opportunities for businesses to display their attentiveness and reliability, making it easier for perceptive competitors to capitalize on these mistakes. Employees desire transparency and openness from their employers. They want the right information the first time. Sending out mass emails containing transposition errors in training dates or distributing handbooks containing jargon creates chaos.

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